OTT, PayTV and Telecom
Turn Pay‑TV and OTT viewing into measurable ARPU growth
Tivio Studio adds an interactive commerce and data layer on top of your existing TV and streaming experience - EPG, player, and content feeds.
What this means for operators
Increase ARPU with PPV, micro-transactions, and premium unlocks
Turn the EPG into a revenue surface, not just a schedule
Capture first-party intent signals across TV and OTT journeys
Activate bundles natively to reduce friction and churn
Make the operator UI a profit center
Monetize discovery, not just viewing.
Performance-led TV
Move from impressions to measurable outcomes.
Your TV experience drives viewing, not conversion
Pay‑TV and telco TV businesses sit on massive subscriber reach, but monetization and data often break outside the operator experience. The EPG is static, transactions happen off-platform, and partner rollouts stall under entitlement and integration complexity - leaving ARPU flat and churn pressures rising.
ARPU ceiling
Live events and premium moments rarely translate into incremental in-flow spend.
Static EPGs
Discovery happens fast, but there’s no built-in way to act, upgrade, or convert.
Off-platform transactions
Viewers watch on TV, then pay elsewhere, taking revenue and data with them.
The Opportunity
Interactive operator TV that converts in-flow
The shift is from delivering channels to delivering measurable outcomes - transactions, upgrades, registrations, and retention, inside the operator experience. With Tivio Studio, you:
Turn EPG and playback into conversion journeys
Monetize the same subscriber base with hybrid revenue mechanics
Keep viewers native, no app-switching fatigue
What Tivio Studio Does for Operators
Interactive
Drive actions inside the TV journey: PPV prompts, premium unlocks, voting, QR-based purchases, and overlays.
Measurable
Capture engagement, conversion, and retention signals from EPG and playback, not just viewing data.
Syndicatable
Deploy the same interaction logic across set-top box, EPG, OTT apps, web, mobile, and Smart TV.
Revenue-Ready Partner Channels
Ship partner content with built-in conversionBundle interactive monetization and measurement into the channels, tentpoles, and live events you carry. You gain:
Higher revenue per premium moment
Shared upside with content partners
Faster iteration without player rebuilds
Commercial models backed by performance data
Monetize discovery inside your own UI
Turn operator-owned surfaces into a growth channel, then extend the same experience across TV and OTT.
Monetized discovery directly in the guide
Fewer drop-offs from app switching
Faster partner launches with proven validation patterns
Why operators choose Tivio Studio
EPG monetization engine proven in live deployments
Hybrid ARPU growth across live, linear, and VOD
Operator-grade first-party insights tied to actions
Native bundling without STB-to-app churn loops
Proof & Examples
Illustrative examples of how we assist our creators in achieving growth.
Success story
We helped Oktagon to gain thousands of subscribers
The platform is ready for Subscriptions, Pay-Per-View, or advertisements. Or even combination.
Overview of Interface
Designed with an intuitive experience users love.
An intuitive interface means can quickly understand how to perform talks without the need for training or guidance.
Monetization
Unlock sustainable growth and powerful monetization
An intuitive interface means can quickly understand how to perform talks without the need for training or guidance.
Product Features
Everything under the hood – peak-time delivery, rights control, payments and support – is handled by Tivio Studio, so your team can focus on athletes, schedules and sponsors.
Event-Proof Streaming
Redundant encoders, multi-CDN delivery and automatic failover keep streams online even when audience spikes at ring-walks, penalties or overtime.
Rights, Regions & Blackouts
Apply per-event rules for countries, platforms and blackout zones. Manage direct-to-consumer, broadcaster and operator rights from the same control panel.
Flexible Monetization
Support free streams, PPV, season passes and memberships side by side. Run early-bird pricing, bundles and promo codes without engineering work.
Sponsor & Ad Activation
Add branded overlays, lower thirds, QR codes and mid-roll ad breaks to your streams and channels. Track impressions and clicks so sponsors see real value.
Performance & Fan Analytics
Understand who watches, where and on which device. See retention, conversion to paid and content that drives the most revenue, then plan your calendar accordingly.
Dedicated Event Support
Prepare each marquee event with our live-ops team, dry-run key moments and monitor streams together in real time – with clear SLAs and escalation paths.
Teams like yours rely
on Tivio Studio.
Client's Words
"During our championship finals we had zero streaming issues, even at peak traffic. Tivio Studio gave us full confidence to focus on production instead of firefighting."
Ondřej Novotný
Co Founder of Oktagon MMA
4
0
9
4
3
7
8
6
4
1
5
4
3
2
7
8
0
4
2
0
+
Years of experiences
Delivering timeless, functional spaces through innovation, precision, and client-focused design excellence.
4
0
9
4
3
7
8
6
4
1
00
4
3
2
7
8
0
4
2
0
+
Client base
We pride ourselves on delivering excellence, reflected in the high satisfaction of every client.
Questions? We're here to assist!
Does this work for linear TV, live events, and VOD—or only one format?
Tivio Studio supports live events, 24/7 linear channels, and VOD libraries. The same interactive layer drives actions like PPV, unlocks, voting, and commerce across formats, so monetization runs 24/7—not only on big nights.
We already have an operator OTT app and a set‑top box experience. Where does Tivio sit?
Tivio sits on top of your existing video feeds and operator surfaces—EPG and playback flows included. You keep your current players and backend systems while adding interactive monetization and measurable engagement on top.
Can you really make the EPG interactive and monetizable?
Yes. Tivio powered an interactive EPG rollout pattern that introduced real-time prompts, overlays, and monetization paths directly in the guide, while capturing analytics on how viewers discover and act.
How do viewers pay or take action without leaving the TV experience?
Tivio supports in-flow interaction using the remote and QR-based mobile handoff for purchases. This is the same frictionless pattern used for in-stream purchases and premium unlocks in live OTT deployments.
We bundle SVOD partners today - what does Tivio change?
Tivio reduces friction and de-risks scale by enabling operator-native activation patterns, including entitlement and bundling logic proven in an operator partnership that moved from technical pilot to a nationwide bundle.
