Live Entertainment
Turn live shows into shoppable, measurable, multi-screen experiences
Tivio Studio adds an interactive commerce and data layer on top of your existing concert, festival, and live-show video feeds: live streams, linear channels, and VOD replays.
What this means for live entertainment owners
Increase revenue per viewer with PPV, premium unlocks, ads, and micro-transactions
Capture first-party fan data beyond anonymous “views”
Extend monetization past show night with interactive replays and highlights
Scale distribution across Pay-TV EPGs, FAST, web, mobile, and Smart TV without a new app
The Perpetual Front Row
Monetize before, during, and long after the encore.
Revenue‑ready feeds, not just video
Sell rights with measurable commercial performance attached
Your events scale globally, your revenue doesn’t
Live entertainment video reaches massive audiences through broadcasters, operators, OTT, and social. But monetization still behaves like a one‑night business: value leaks to third‑party paths (ticketing, merch stores, social checkout), rights buyers pay for reach (not outcomes), and app fatigue makes D2C growth expensive. The result: you have distribution, but you don’t control the transaction moments - or the data.
Revenue leaks off-screen
Fans watch on TV, then buy merch or upgrades elsewhere, breaking attribution and data capture.
Rights value under pressure
Buyers no longer pay premiums for passive “eyeballs.” Performance matters.
Engagement drop-off mid-show
Between peak moments, static streams fail to sustain participation and conversion.
The Opportunity
Make every broadcast a point of sale
Tivio Studio shifts live entertainment from licensing a signal to licensing revenue performance.By layering interactivity, commerce, and measurement onto your existing feeds — and syndicating them into operator, FAST, and connected-TV environments - one show becomes an always-on commercial engine. What becomes possible:
Revenue-ready show feeds monetized on day one
Moment-based commerce triggered at emotional peaks
Replays and highlights that keep selling over time
Mass reach through EPG-native and operator-environment distribution
What Tivio Studio does for live entertainment
Interactive
Turn peak moments into actions: purchases, voting, premium unlocks, and multi-cam viewing.
Measurable
Track engagement, retention, conversion, and revenue with clear attribution from moment to transaction.
Syndicatable
Deploy the same experience across OTT, Pay-TV EPGs, FAST platforms, Smart TV, web, and mobile.
Sell revenue-ready show feeds
Deliver feeds that already include monetization and engagement mechanics, so platforms monetize immediately.
Higher rights value backed by incremental revenue proof
Stronger renewal leverage with measurable outcomes
Faster show-by-show and territory-by-territory rollouts
One consistent commercial format across partners
Reach fans in EPGs and FAST, not just apps
Syndicate your interactive channels into operator guides and platform menus where discovery already happens. You gain:
Mass household reach without app switching
Lower acquisition friction via EPG and CTV discovery
Faster market entry using proven operator patterns
A scalable replay strategy that sells year-round
Why live entertainment teams choose Tivio Studio
No rebuild required: overlay, not replacement
Moment-based revenue tied to fan emotion
First-party fan intelligence you can actually use
Hybrid monetization across PPV, ads, subs, and micro-transactions
Proof & Examples
Illustrative examples of how we assist our creators in achieving growth.
Success story
We helped Oktagon to gain thousands of subscribers
The platform is ready for Subscriptions, Pay-Per-View, or advertisements. Or even combination.
Success sory
Designed with an intuitive experience users love.
An intuitive interface means can quickly understand how to perform talks without the need for training or guidance.
Monetization
Unlock sustainable growth and powerful monetization
An intuitive interface means can quickly understand how to perform talks without the need for training or guidance.
Product Features
Everything under the hood – peak-time delivery, rights control, payments and support – is handled by Tivio Studio, so your team can focus on athletes, schedules and sponsors.
Event-Proof Streaming
Redundant encoders, multi-CDN delivery and automatic failover keep streams online even when audience spikes at ring-walks, penalties or overtime.
Rights, Regions & Blackouts
Apply per-event rules for countries, platforms and blackout zones. Manage direct-to-consumer, broadcaster and operator rights from the same control panel.
Flexible Monetization
Support free streams, PPV, season passes and memberships side by side. Run early-bird pricing, bundles and promo codes without engineering work.
Sponsor & Ad Activation
Add branded overlays, lower thirds, QR codes and mid-roll ad breaks to your streams and channels. Track impressions and clicks so sponsors see real value.
Performance & Fan Analytics
Understand who watches, where and on which device. See retention, conversion to paid and content that drives the most revenue, then plan your calendar accordingly.
Dedicated Event Support
Prepare each marquee event with our live-ops team, dry-run key moments and monitor streams together in real time – with clear SLAs and escalation paths.
Teams like yours rely
on Tivio Studio.
Client's Words
"During our championship finals we had zero streaming issues, even at peak traffic. Tivio Studio gave us full confidence to focus on production instead of firefighting."
Ondřej Novotný
Co Founder of Oktagon MMA
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Years of experiences
Delivering timeless, functional spaces through innovation, precision, and client-focused design excellence.
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We pride ourselves on delivering excellence, reflected in the high satisfaction of every client.
Questions? We're here to assist!
I run concerts and festivals—does this work beyond sports?
Yes. Tivio Studio is built for live experiences where emotion and timing drive conversion. The same proven mechanics—live polls, premium unlocks, in‑stream purchases, and analytics—map directly to concerts, festivals, award shows, and stage productions.
Do I need to replace my player or rebuild my streaming backend?
No. Tivio is an overlay layer that sits on top of your current setup. We add interactivity, commerce, and measurement without forcing a player swap or a backend rebuild.
Can we monetize both live nights and replays/highlights?
Yes. Tivio runs across live, 24/7 linear programming, and VOD libraries. Your interactive layer stays attached to the content so replays and highlights keep driving unlocks, purchases, and data capture after the event.
How do fans complete payments on Smart TVs?
Tivio supports frictionless TV commerce using QR‑based flows, including Tivio Pay. Fans stay on the big screen while completing secure payment on mobile.
We struggle to get distribution inside operator set‑top boxes—can Tivio help?
Yes. Tivio is proven in operator ecosystems through interactive EPG experiences and native operator‑environment playback patterns. We bridge the “distribution gap” so your programming is discoverable and interactive where households already watch.
